Cantera 1910

Privacy policy

Privacy Policy

Cantera 1910 collects information from our guests and visitors to our web sites in order to provide you with a utility of our sites that meets your needs. The information may be collected in order to: (i) complete reservations or requests for information, (ii) purchase products or services, (iii) register for membership programs, (iv) submit job applications, (v) respond to communications we send you (e.g., surveys, promotional offers or reservation confirmations), (vi) fulfill your personal preferences, (vii) complete requests for services or recommendations we offer you, (viii) work with third parties, including collecting public use information from social event websites, to help us better understand your interests and provide a more personalized service, (ix) use our applications on your electronic devices, or (x) facilitate the transmission of messages to a friend’s email, if you wish.

The type of personal information we collect may include your name, personal and business address as well as e-mail addresses, telephone and fax numbers, credit card information, date of birth, gender, and information related to your lifestyle, such as room preferences, recreational activities, names and ages of children, and any other information necessary to fulfill special requests (e.g., certain health conditions requiring special room accommodations).

Cantera 1910 may also collect information that is not considered personally identifiable, such as your use of our websites, your communication preferences, travel habits, embedded data related to your accommodations, and responses to promotional offers and surveys.

Please note that, to better protect your information, you should not include credit card-related information in your electronic communication unless specifically requested by us to complete the processing of a reservation or transaction on our branded websites or at our customer service centers.


Cantera 1910 is fully committed to providing you with information related to the collection and use of personal information provided to us by visitors to and users of our websites, products and services. As a matter of practice, we do not request information unless it is necessary or we intend to use it. Some of the main reasons we collect information are as follows:

Provide services such as processing a transaction (e.g., making reservations, responding to a request for information).
Send you marketing communications regarding products and services offered by Cantera 1910, our strategic business partners and other trusted third parties.
Conduct market research through surveys that allow us to improve the satisfaction of your needs, improve the quality of our websites and your accommodation in our hotels, as well as other communication activities, advertising or promotional campaigns.
You may opt out of receiving commercial mailings and surveys from Cantera 1910 at any time by clicking on the link included in the communications or by contacting us directly if you do not wish to receive direct marketing or telemarketing mailings and surveys. Click here to view the Updating Your Communication Preferences in the Contact Us section of this Privacy Statement. You will always have the option not to send us your INFORMATION or to decide what type of communications you would like us to send you. However, doing so may affect certain operations. For example, not providing a name may prevent the processing of reservations.


In most cases, the information you provide to us is incorporated into our local or international database. As a standard practice, Cantera 1910 does not sell, rent or give physical possession of its database to third parties outside the Cantera 1910 system. Notwithstanding the foregoing, Cantera 1910 may disclose your personal data to others in the situations indicated below:

When we have your consent.
In situations where it is necessary to transfer your personal data in order to provide you with the products or services you want (e.g., a vacation package).
When companies or service providers who perform business activities on behalf of Cantera 1910 (e.g., credit card processing, customer service, market research administration or database administration services) require this information.
In the event that Cantera 1910 merges with or is acquired by another company.
To comply with legal or regulatory requirements and obligations under applicable law or as a result of a court order or subpoena.
In cases of emergencies such as saving the life, preserving the health or property of a person.
In the event that Cantera 1910 shares the information in the terms indicated above, we will try to limit the scope of the data provided to what is necessary to carry out the specific function. Unless precluded by legal process, we will ask third parties to protect your information and to comply with applicable personal data protection laws and regulations.


As part of our commitment to keep you informed, we may send you correspondence or e-mail messages, communicate by telephone or by any other means to notify you of new products and services Cantera 1910, in addition to upcoming special offers Cantera 1910, events, improvements or other relevant information that may be of interest. You have the option to opt out of receiving all such communications from Cantera 1910, either by following the instructions included in our e-mails or other communications or by contacting Cantera 1910 directly.

Our intention is to keep all of our guests and visitors informed and to enable them to take advantage of the benefits offered by Cantera 1910 and its strategic business partners. However, if you reside outside the United States, certain data protection regulations may require us to obtain your prior consent to send you unsolicited information.

In some cases, your consent may be considered implied by the nature of the service requested or the transaction performed. By way of example, Cantera 1910 may collect and use the information you voluntarily provide to us, as well as behavioral data or information collected in the aggregate. Likewise, it will be considered that you have given us your consent to receive those communications that are necessary to carry out the transactions and provide you with the requested services.

In certain cases, we will ask for your express consent when collecting information considered sensitive under certain data privacy laws (e.g., information revealing racial or ethnic origin, political opinions or health conditions).

You may object to Cantera 1910 disclosing your information to third parties, except when: (i) service providers are retained to provide services on behalf of Cantera 1910; (ii) disclosure is required by law; (iii) disclosure is necessary for reasons of public, legal or national interest; (iv) disclosure is necessary to protect vital interests of the guest; (v) the information was collected from publicly available sources; (vi) the disclosure serves the retrospective processing of the information for statistical or historical purposes or to improve our guests’ experiences; or (vii) where a supervisory authority (such as a Privacy Ombudsman, Data Protection Authority or similar authority) permits such disclosure.


In order to ensure that your information is accurate and up to date, we encourage you to regularly review and update such information as appropriate (for example, in the event of a change of address or e-mail address or in the event that you wish to add other means of communication for us to contact you). In an effort to prevent unauthorized disclosure of your information, you may be asked to provide proof of your identity (or other verification material) along with the completed access request form.

From time to time, information that you have requested to be deleted may be retained in certain files for a period of time in order to resolve any dispute appropriately or to troubleshoot a problem. Also, certain information may be retained indefinitely in ‘back-up’ copies or log files due to technical constraints, financial or legal requirements. Therefore, you cannot always expect that all of your information will be completely removed from our databases in accordance with your request.

Please refer to the appropriate contact information below to contact us if you wish to update your communication preferences, remove yourself from our marketing list, or submit a general inquiry or request.


Cantera 1910 recognizes the importance of information security and constantly reviews and improves the technical, physical and logical security standards and procedures. All websites and servers owned by Cantera 1910 apply security measures that help protect your information against accident, loss, misuse, illegal or unauthorized access, disclosure or alteration while under our control. Although there is no such thing as ‘guaranteed security’ on or off the Internet, we protect your information using appropriate technical, administrative and procedural security measures, including password controls, firewalls (and the use of up to 256-bit encryption based on the Class 3 Digital Certificate issued by Verisign, Inc. This allows us to use Secure Sockets Layer (SSL), an encryption method used to help protect your data from interception and hacking attempts while in transit).


Cantera 1910 and its business partners may use cookies, web beacons and web beacons to collect information about you while you visit our websites. A “cookie” is a small text file that we send to your browser from a web server and that is stored on your computer’s hard drive. Cantera 1910 cookies assign a unique identifier to your computer that, in turn, becomes your identification card each time you visit a Cantera 1910 website.

Cookies are designed to save you time by helping us to provide you with a personalized service without having to remind us of your preferences each time you visit our web pages. Cantera 1910 cookies are not designed to damage your files or read information that you store on your computer’s hard drive.

Cookies can also help us provide you with a personalized online service in the following ways:

Remember your username and password for future visits making it easier and faster to log in.
Ensure that you have the right frames and content.
Ensure that you receive all requested information.
Help them provide you with communications that are relevant and related to your interests and location.
Cantera 1910 cookies are limited to our websites only and are not designed to follow you as you browse the Internet once you have left websites owned by Cantera 1910. We track the use of our websites in order to better serve your needs and to help you find information more easily in the future. Please note that, in addition to Cantera 1910’s cookies, third parties may place cookies on your computer’s hard drive. Cantera 1910 is not responsible for the presence or absence of third-party cookies or for the technological functions or practices that these third parties may use in connection with their cookies.

If you prefer not to enjoy the benefits of cookies, you can set your Internet browser to treat cookies in different ways. Depending on the type of browser you use, you may be able to set your browser to: (i) prompt you to accept or reject cookies on an individual basis or (ii) prevent the acceptance of any cookies. You should consult the vendor or manufacturer of your Internet browser if you want specific details about cookie-related security. However, you should also consider that refusing cookies may make it difficult to perform certain operations on our websites and our ability to recognize your browser from one visit to the next.

In addition, Cantera 1910 uses web markers that are used to count the number of people who visit certain web pages. The information we collect with these markers is used for general purposes and does not contain any personal data. Cantera 1910 may use this information to improve marketing programs and content.

We also work with vendors and marketing partners who help us deliver advertisements and produce customized content that we believe will be of interest to you. These vendors and other partners include advertisers, advertising agencies, advertising networks, market segmentation and data sharing specialists, analytics providers and other similar providers. These partners and vendors may use cookies and Web beacons to collect information about your online activity (e.g., the sites and pages you have visited on Cantera 1910 sites and other sites) in order to help Cantera 1910 (and, in some cases, third-party advertisers) deliver customized content or advertising to you while you are on a Cantera 1910 site or other sites.

For example, if you visit a Cantera 1910 site and view one of our hotels or book a hotel room, you may later see an advertisement from us when you visit another Web site. We may also ask one of these vendors to send our advertisements to consumers whose online behavior patterns on non-Cantera 1910 sites indicate that they might be interested in traveling. In other cases, we make special arrangements with certain advertisers that we think may be of interest to visitors to our Web site. These advertisers are authorized to send co-branded messages (e.g., Cantera 1910 and the advertiser’s brand) directly to consumers who have visited our web pages.


In order to anticipate your needs, Cantera 1910 provides links to other websites for your benefit and information. Cantera 1910 is not responsible for the content provided or included in any independent website, including, but not limited to, any advertising claims or commercial practices. While Cantera 1910 will protect information found on websites that it owns and operates, we cannot control or assume any responsibility for the privacy policies of third party websites, including websites owned or controlled by independent franchisees and other owners of hotels, resorts, timeshares or residential properties that may use the name of a Cantera 1910 brand or websites that are not controlled or authorized by Cantera 1910. Third party websites accessed through links on our websites have different privacy and data collection practices and security measures. We assume no responsibility for the practices, policies and security measures implemented by third parties on their websites. We encourage you to contact them and ask about their privacy practices, policies and security measures before disclosing any INFORMATION. We recommend that you review the privacy policies and statements of linked websites to understand how these sites collect, handle and store information.


Cantera 1910 does not seek to obtain nor does it wish to receive INFORMATION directly from minors. However, we cannot always determine the age of the people who access and use our websites. In the event that a minor (defined according to the criteria established in the applicable law) provides us with his/her data without the consent of his/her parents or guardians, we ask the parent or guardian to contact us and ask us to delete this information and unsubscribe the minor from future commercial communications from Cantera 1910.